“It enables software products to be more discoverable, and more easily purchased and installed by Mac users.” “It’s a really helpful addition to the Mac Platform,” said Philip Goward, founder of Smile. There is an early sense of excitement that Apple is using what it learned from the iOS App Store to bring a fresh new round of attention to the established Mac platform. “I like that it brings easy browsing and buying to the masses,” said Isaiah Carew, founder of YourHead Software. “The Mac App Store is fantastic,” Andrew Sinkov, Evernote’s VP of Marketing, told Macworld. In the big picture, the developers we spoke with are just as intrigued by the Mac App Store as Mac users. Macworld talked to several developers to get their thoughts on the Mac App Store. But for software developers, the story is a bit more complex. The potential of the Mac App Store to simplify so much of the app ownership process is undeniably appetizing for end users. Many users haven’t bothered with boxes and CDs of software for some time, instead juggling combinations of ZIP files, Mac disc images (DMGs), drag-and-drop operations, and installation wizards.
The Mac App Store is the biggest thing to happen to Mac software distribution since the Internet itself-some might say that the store is even bigger.
